News at ML

EKWB Becomes a Lead Sponsor of GTribe

Mass Luminosity today announced that EKWB has become a lead sponsor of GTribe. EKWB will increase its participation in GTribe’s global campaigns directed primarily at PC gamers and technology enthusiasts. "We are excited to be a part of the GTribe community. We, as gamers ourselves, want everyone to experience the best that PC gaming can offer and GTribe is connecting us with enthusiasts from all over the world," said Kat Silberstein, Global Vice President at EKWB. "PC gaming has never been more exciting than now, and we’re thrilled to promote EK’s products and fully support this unique global community."

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Former CEO of Virgin Atlantic Joins Mass Luminosity Board

Mass Luminosity announces the addition of Craig Kreeger to its board of directors. Mr. Kreeger served as the Chief Executive Officer of Virgin Atlantic Airways Limited and Virgin Atlantic Ltd. from 2013 to 2019 as well as having previously held a multitude of positions within American Airlines including: Senior Vice President of Customer Experience, Senior Vice President of International, Vice President- Europe and Asia, General Sales Manager and Vice President of Revenue Management.

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Mass Luminosity Acquires Wheelhouse Marketing and PR

Mass Luminosity, a Dallas based research, technology and experiential company, announces its acquisition of Fort Worth, TX based Wheelhouse Marketing and PR. Wheelhouse’s core disciplines brought to its new parent company include: developing connectivity between brands and unique entertainment properties by creating partnerships that initiate win-win platforms delivered by public relations campaigns.

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