Mass Luminosity, a Dallas, Texas-based research technology and experiential company, today announced that marketing industry veteran Julie Fenton has joined its team as SVP Brand Experience. Based in Providence, RI, Julie will oversee all marketing communications for the company, with a special emphasis on the 2021 launch of Beacon, a next-generation video conference platform built from the ground up on three core principles: security, quality and simplicity. Beacon is the first product from Beacon Technologies, Inc., a Mass Luminosity subsidiary.
Julie has spent more than 30 years helping Fortune 100 companies and international NGOs launch their new brands or re-imagine established ones. She designed and launched award-winning brand experience strategies for the American Heart Association, Clearly, ConAgra Foods, Dell, General Electric, Microsoft, PNC Bank, and the Royal Bank of Canada. Julie holds a BA in Management from Brown University and an MS in Mass Communications from Boston University.
“I've spent my career creating campaigns that are centered around a 'people first' approach, which ultimately evolve into the development of strong communities that embrace a company's mission and products. Along with the bright and brilliant team at Beacon Technologies, I am looking forward to building the same type of community around Beacon as we usher in a new form of video conferencing that helps the world communicate in a super safe, easy and effective way.”
“Julie has a long history of building brands and strategically bringing organizations into new markets, which we are poised to do with our video conferencing service, Beacon. Beacon will be launching a superior product into a crowded market and we know that Julie's ability to craft programs that build awareness and resonate with target markets will be crucial to our success.”