Mass Luminosity, a Dallas based research, technology and experiential company, announces its acquisition of Fort Worth, TX based Wheelhouse Marketing & PR. Wheelhouse’s core disciplines brought to its new parent company include: developing connectivity between brands and unique entertainment properties by creating partnerships that initiate win-win platforms delivered by public relations campaigns, marketing initiatives, sales programs that are fully supported by inventive collaborations, and printing and design.
Wheelhouse will continue to service its current roster of clients in addition to being the internal marketing arm of its parent company Mass Luminosity and its subsidiaries. Managing Partners Julie and Kell Curtis will continue as President and Executive Vice-President for Wheelhouse, respectively.
“Wheelhouse had originally been the agency of record as well as an investor in Mass Luminosity,” states Mass Luminosity CEO Angel Munoz, “and it’s because of this close relationship, along with our growth projections, we felt the time was right to bring their talents in-house.”
The acquisition, that values Wheelhouse at $2.5 Million and Mass Luminosity at $50 Million, is subject to final approval by Mass Luminosity's shareholders. Mass Luminosity’s current subsidiary companies include: the social media network GTribe and Wheelhouse Marketing and PR. Mass Luminosity and Wheelhouse are currently working on a new project entitled Beacon which will launch in 3rd quarter of 2019.